Small Business Marketing Advice


The tiniest of businesses can’t be expected to offer a comprehensive product line. This means that the competition will be stiff and the cost of acquiring new customers skyrockets. While this isn’t necessarily a bad thing, it does mean that the small business owner has to take a more active role in driving customer acquisition. For example, one nifty tip is to scout out potential customers, especially in your neighborhood, and get a feel for their needs and tastes. This will help you refine your pitch and make your spiel that much stronger. Using a social media network as a starting point also helps you get your message out there.

The best way to do this is to establish a small budget for a startup marketing campaign. This will enable you to experiment with different sales strategies and price points until you hit your ideal combination. For example, you may want to consider lowering prices in order to retain customers or go after a segment of the market that isn’t as price sensitive. Alternatively, you could use a more aggressive marketing strategy and go after a smaller, more lucrative group of potential customers.